MINI Countryman launched the MINI Countryman Wanderlust marketing campaign today. The Wanderlust Movement challenges their fans to create their own Wanderlust event, share it with the community via Facebook and their site at MINIspace.com. The event ideas that get the most votes are added to the Wanderlust map so that you can see what's going on near you.
Additionally, MINI is sponsoring up to 18 invitation-only Wanderlust events, hosted by different influential people in different genres in five cities– Los Angeles, San Francisco, Austin, Chicago and New York. These events include everything from food, to art, to modeling, and surfing and MINI Countryman is there for each.
Fans are also invited to submit ideas and a selected winner could win their own MINI Countryman. The deadline for entries is May 27, 2011.
Chad Marshall a well known surfer hosted the first of the events this past weekend when he and 25 cronies headed to Leo Corillo State Park for a surf and beach party. Six MINI Countryman's chauffeured attendees and their paraphenalia to the beach for the big party.
