The Rumble on the Racetrackanyway, i like seeing Auto companies taking risks with a sense of humor. Particularly since we went through GM Chrysler fiascos and more recently Toyota troubles. Frankly I miss Mini and VW and the others doing more interesting ads etc.
Check out the thing on Facebook at facebook.com/usa and in particular watch the video of the head of Mini USA challenge Dieter (sp?) of Porsche to the race. Very funny stuff:
I for one love that Mini isn't afraid to stick its neck out a little bit. Very tired of the same old car ads. Can't in a million years imaging Porsche positioning itself in a similar way. Seems like they will ignore it which can itself be positioned as a win for Mini.
ReplyDeleteNow I am a bike person and try not to drive at all. Not a NASCAR person either and would certainly like to stay toward green but I can appreciate this campaign for what it is - fun!