MINI barks at Porsche

The Rumble on the Racetrack

If you haven't seen the news about mini taking on porsche it's worth a look. David vs. Goliath? Terrier barking at Mountain Lion. Buster Douglas v. Tyson. All apt comparisons. marketing stunt extraordinaire most likely.

anyway, i like seeing Auto companies taking risks with a sense of humor. Particularly since we went through GM Chrysler fiascos and more recently Toyota troubles. Frankly I miss Mini and VW and the others doing more interesting ads etc.

Check out the thing on Facebook at facebook.com/usa and in particular watch the video of the head of Mini USA challenge Dieter (sp?) of Porsche to the race. Very funny stuff: